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  • 達利被罰3673萬元 涉嫌發布虛假廣告
    2019-07-04 19:00:45  來源:網絡1614

    現在市場上的消息真假難辨,尤其是廣告,會夸大產品的優點,吸引消費者購買,對行業危害很大。最近,達利被罰3673萬元,因為達利涉嫌發布虛假廣告,達利做出最新回應了嗎?一起來看看吧。

    達利涉嫌發布虛假廣告被罰

    達利涉嫌發布虛假廣告被罰

    2019年6月,江蘇省淮安市漣水縣市場監督管理局認定達利旗下可比克薯片的一個公益有獎銷售活動涉嫌“發布虛假廣告”,將對其處以3673.04萬元的罰款。

    7月2日,針對江蘇省漣水縣市場監督管理局向達利食品集團(以下稱“達利集團”)開出3673.04萬元罰單,成為史上最大虛假廣告罰單一事,達利集團向記者發來回應稱:

    “在活動過程中,由于印刷供應商工作人員的疏忽,導致包裝印刷出現了一些失誤。但此次公益銷售活動是真實有效的。我司已完全、如期地履行協議約定,不存在任何虛假行為,受贈方中國文物保護基金會也按時拿到了善款。”

    同時,達利集團的回復還指出:漣水縣市場監管局針對一場真實的公益活動,從重適用廣告法對公司處以巨額處罰,不符合錯罰相當的法律原則,因此達利集團將尋求法律途徑捍衛自身權利。

    因為印刷廠印刷失誤,達利被罰3673萬元,達利能通過起訴維護自己的權利嗎?發布“虛假廣告”的責任該由誰來承擔?目前達利還有一個申訴期,等案件處理完畢,大家就能知道結果了。

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