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  • 三星手機廣告被訴 手機防水性涉嫌欺詐性被訴
    2019-07-04 19:01:29  來源:網絡1605

    三星手機廣告被訴 手機防水性涉嫌欺詐性被訴

    涉嫌吹噓手機防水功能,三星首次被一國監管部門起訴

    因其廣告涉嫌“虛假宣傳”Galaxy手機防水功能,三星公司今天被澳大利亞競爭和消費者委員會(ACCC)起訴。

    這也是三星因產品問題首次被一國監管部門起訴。路透社預計,這家韓國企業或將面臨“數百萬美元”的罰款。

    7月3日,ACCC在其官網表示,該機構在審查三星Galaxy系列過去300多支廣告后,認為三星夸大了該系列手機的“水性”,侵犯消費者知情權和服務選擇權。

    聲明寫道,三星廣告(包括電視、網絡、實體廣告等)傳播虛假誤導性信息,(讓消費者認為)手機似乎可以適應、或使用于各種水域環境,譬如海水或游泳池內,但實際上并不如此。

    譬如,三星曾表示Galaxy型號手機可在靜水1。5米深處放置30分鐘而不壞。但同時,三星官網對新款Galaxy S10手機的介紹中有寫道,“不建議在海灘、游泳池使用”。此外三星還稱,若用戶手機出現進水狀況,不會提供保修。

    另一方面ACCC指出,三星廣告似乎宣傳“在水中使用手機”不會對手機壽命造成影響。ACCC認為,三星并未對進行足夠的測試。

    “三星公司自己意識到,防水功能是澳大利亞消費者在購買手機時所考慮的一個重要因素。而我們認為,三星的廣告無視了消費者的知情選擇權,令三星得到了一個不公平的競爭優勢。”ACCC主席西蒙斯(Rod Sims)在聲明中指出,該機構認為三星應支付罰款、對消費進行賠償。

    但ACCC在聲明中并未指出罰款金額,路透社稱,預計會給三星公司帶來“數百萬美元”的罰款。

    三星方面則回應,認為自家廣告并無問題,該公司在遵守澳大利亞法律的前提下開展業務,并稱將為此案和ACCC對簿。

    三星手機廣告被訴

    這是三星因產品問題首次被一國監管機構進行起訴。2016年三星Galaxy Note 7出現“炸機門”,僅被個人、民間團體進行起訴。瑞銀曾預估,“炸機門”對三星造成了170億美元的營收損失。

    值得一提,三星在2016年發布該公司首款“防水手機”Galaxy S7,隨即美國消費者聯盟(Consumers Union)測評打臉:三星該型號手機并未通過一次沉浸測試(immersion test)。而三星則將次歸結于“生產缺陷”,并稱只影響了“少數手機”。

    三星手機廣告被訴

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