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  • 達利被罰3673萬元 稱印刷錯誤不服巨額罰單
    2019-07-04 19:05:24  來源:網絡1614

    近日,有市民反映稱,達利的可比克薯片罐身上印有助力非遺活動,但是當用手機掃描二維碼的時候,頁面跳出提示活動已經結束了,無法進行抽獎,這讓他非常失望,隨后更是因為這個原因達利被罰3673萬元了。

    達利虛假廣告被罰

    達利虛假廣告被罰

    虛假宣傳?達利是否會這樣呢?當中是不是有什么真相呢?根據最新消息得知,現在達利被罰3673萬元,達利對于這樣的巨額罰款十分不服氣,因為這不是自己的錯誤,是因印刷出現了錯誤。

    “3600多萬的罰款實在是有些重,一個企業每年的利潤才多少啊!”一位不愿具名的業內人士對食品君發出如此感嘆。對此,達利集團回應稱,可比克與中國文物保護基金會以及第三方服務公司的協議約定開展的公益有獎銷售活動,在活動截止之后,達利集團已經將全部善款捐贈至中國文物保護基金會,該基金會已經開具了收款發票。

    食品君注意到,此次漣水縣市場監管局是根據《廣告法》的相關規定對達利食品開出了這種罰單。依據“可比克活動裝薯片”已經銷售9182.6萬罐,每罐廣告費為0.1元,合計廣告費用為918.26萬元。根據《廣告法》第五十五條的規定,即對發布虛假廣告的違法行為處廣告費用三倍以上五倍以下罰款。對達利食品集團處以3673.04萬元罰款正好是按照廣告費的四倍進行的處罰。

    北京市京師律師事務所律師鐘蘭安告訴食品君,“我個人認為處罰確實有些過重,如果系違反廣告法,包括廣告費用完全按照包裝費用的價格進行計算,但實際上廣告僅占包裝的一小部分,所以處罰費用按照全部包裝費用計算不是很恰當。”鐘蘭安如是說。

    北京京安律師事務所律師張越則表示,首先廣告法賦予了工商行政部門對虛假廣告的發布者的處罰權力。在這個案件中,關鍵點在于是否存在虛假宣傳的行為。鐘蘭安還告訴食品君,企業對罰款如果出現不滿可以走兩種途徑,一方面可以向縣政府或者上級市場監管部門申請行政復議;另一方面可以向法院提請訴訟。

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